SMART CYCLING APPAREL FOR WOMEN
SMART CYCLING APPAREL FOR WOMEN
SMART CYCLING APPAREL THAT BRINGS WOMEN TOGETHER
SMART CYCLING APPAREL THAT BRINGS WOMEN TOGETHER
No Gods No Masters (NGNM) is a technical and lifestyle cycling apparel brand dedicated to women with the ambition of spreading an empowering mindset and a positive attitude when riding and in life in general.
Emancipation starts from within first.
NGNM is an echo of a mindset, an attitude for practicing this amazing sport, for achieving our goals and breaking free from that inner voice that sometimes whispers in our ears that it’s too hard and that we’re not enough.
The grit, the sweat, the determination in managing our fatigue, that constant inner voice that tells us ‘you can do it’ ‘hang in there’, the joy of hearing a perfect smooth gear shift...
This is what cycling is, a personal inner journey, a meditation in movement & No Gods No Masters is just a secret mantra to cross that (imaginary) line that we’ve set for ourselves!
More over, as women, we deserve to have the best.
NGNM started with the quest to create the perfect pair of bib shorts for women, a product that wouldn’t compromise in any way.
Gone are the days for entry-level cycling gear. We're an Italian brand proudly offering high-end products via the craft of the best artisans & industry players in our own country. We believe that outstanding quality shows in the smallest details, in the fabric & components selection, in offering smart and technically advanced solutions, that have more than one use.
We've been in the sport for a long time, right when there wasn't any women-specific gear, and we had to often compromise with the smallest men's sizes. The industry has shifted a great deal since then, and we're proud to do our part and acknowledge women in cycling!
Together we're stronger, and we can build a long legacy of empowered women!
No Gods No Masters (NGNM) is a technical and lifestyle cycling apparel brand dedicated to women with the ambition of spreading an empowering mindset and a positive attitude when riding and in life in general.
Emancipation starts from within first.
NGNM is an echo of a mindset, an attitude for practicing this amazing sport, for achieving our goals and breaking free from that inner voice that sometimes whispers in our ears that it’s too hard and that we’re not enough.
The grit, the sweat, the determination in managing our fatigue, that constant inner voice that tells us ‘you can do it’ ‘hang in there’, the joy of hearing a perfect smooth gear shift...
This is what cycling is, a personal inner journey, a meditation in movement & No Gods No Masters is just a secret mantra to cross that (imaginary) line that we’ve set for ourselves!
More over, as women, we deserve to have the best.
NGNM started with the quest to create the perfect pair of bib shorts for women, a product that wouldn’t compromise in any way.
Gone are the days for entry-level cycling gear. We're an Italian brand proudly offering high-end products via the craft of the best artisans & industry players in our own country. We believe that outstanding quality shows in the smallest details, in the fabric & components selection, in offering smart and technically advanced solutions, that have more than one use.
We've been in the sport for a long time, right when there wasn't any women-specific gear, and we had to often compromise with the smallest men's sizes. The industry has shifted a great deal since then, and we're proud to do our part and acknowledge women in cycling!
Together we're stronger, and we can build a long legacy of empowered women!
Be inspired and inspire others.
SMART CYCLING APPAREL THAT BRINGS WOMEN TOGETHER
SMART CYCLING APPAREL THAT BRINGS WOMEN TOGETHER
No Gods No Masters (NGNM) is a technical and lifestyle cycling apparel brand dedicated to women with the ambition of spreading an empowering mindset and a positive attitude when riding and in life in general.
Emancipation starts from within first.
NGNM is an echo of a mindset, an attitude for practicing this amazing sport, for achieving our goals and breaking free from that inner voice that sometimes whispers in our ears that it’s too hard and that we’re not enough.
The grit, the sweat, the determination in managing our fatigue, that constant inner voice that tells us ‘you can do it’ ‘hang in there’, the joy of hearing a perfect smooth gear shift...
This is what cycling is, a personal inner journey, a meditation in movement & No Gods No Masters is just a secret mantra to cross that (imaginary) line that we’ve set for ourselves!
More over, as women, we deserve to have the best.
NGNM started with the quest to create the perfect pair of bib shorts for women, a product that wouldn’t compromise in any way.
Gone are the days for entry-level cycling gear. We're an Italian brand proudly offering high-end products via the craft of the best artisans & industry players in our own country. We believe that outstanding quality shows in the smallest details, in the fabric & components selection, in offering smart and technically advanced solutions, that have more than one use.
We've been in the sport for a long time, right when there wasn't any women-specific gear, and we had to often compromise with the smallest men's sizes. The industry has shifted a great deal since then, and we're proud to do our part and acknowledge women in cycling!
Together we're stronger, and we can build a long legacy of empowered women!
No Gods No Masters (NGNM) is a technical and lifestyle cycling apparel brand dedicated to women with the ambition of spreading an empowering mindset and a positive attitude when riding and in life in general.
Emancipation starts from within first.
NGNM is an echo of a mindset, an attitude for practicing this amazing sport, for achieving our goals and breaking free from that inner voice that sometimes whispers in our ears that it’s too hard and that we’re not enough.
The grit, the sweat, the determination in managing our fatigue, that constant inner voice that tells us ‘you can do it’ ‘hang in there’, the joy of hearing a perfect smooth gear shift...
This is what cycling is, a personal inner journey, a meditation in movement & No Gods No Masters is just a secret mantra to cross that (imaginary) line that we’ve set for ourselves!
More over, as women, we deserve to have the best.
NGNM started with the quest to create the perfect pair of bib shorts for women, a product that wouldn’t compromise in any way.
Gone are the days for entry-level cycling gear. We're an Italian brand proudly offering high-end products via the craft of the best artisans & industry players in our own country. We believe that outstanding quality shows in the smallest details, in the fabric & components selection, in offering smart and technically advanced solutions, that have more than one use.
We've been in the sport for a long time, right when there wasn't any women-specific gear, and we had to often compromise with the smallest men's sizes. The industry has shifted a great deal since then, and we're proud to do our part and acknowledge women in cycling!
Together we're stronger, and we can build a long legacy of empowered women!
Be inspired and inspire others.
NGNM's Iconic Product - The Performance Bib Shorts
Our starting point and mission:
to create the perfect & smartest
bib shorts for women.
We all deserve the perfect kit for riding.
The bicycle, a key symbol in the women’s suffragette movement over a century ago gave way and reason for the first women wearing pants, and not a skirt. 100 years later, shorts are still essential to women’s cycling, but still hadn’t caught up to the men’s technologies.
For a piece of technical clothing, so inherently built to fit around specific anatomy, it was difficult to find shorts that were comfortable, flattering and simply worked for long hours on a bike.
No Gods No Masters set out in 2015 to change that.
“We started the brand to build the perfect pair of bib shorts for women”.
NGNM's Iconic Product -
The Performance Bib Shorts
Our starting point and mission:
to create the perfect
bib shorts for women.
We all deserve the perfect kit for riding.
The bicycle, a key symbol in the women’s suffragette movement over a century ago gave way and reason for the first women wearing pants, and not a skirt. 100 years later, shorts are still essential to women’s cycling, but still hadn’t caught up to the men’s technologies.
For a piece of technical clothing, so inherently built to fit around specific anatomy, it was difficult to find shorts that were comfortable, flattering and simply worked for long hours on a bike.
No Gods No Masters set out in 2015 to change that.
“We started the brand to build the perfect pair of bib shorts for women”.
Two years of R&D
“Those 2 years were crucial to laser focus on the fundamental traits that an ideal pair of women’s bib shorts needed to have. We did a lot of trial and tests with competitive brands, until I found the perfect solution. There’re so many factors to take into account to make it just right.
I personally tested all of the options for a chamois and, by being very very sensitive to saddle discomfort, it took a while to find the perfect one. We worked closely with Elastic Interface in getting the right width, shape and density.” - Milly De Mori (NGNM Founder)
The Result
After two years the NGNM bibs were launched in 2018. Long-leg cut gives a flattering silhouette, and the fabric offers the right balance between compression and elasticity for fresher legs. An elastic-free hem eliminates the “sausage legs” effect and two years of research gave way to the perfect chamois for the largest range of women, "smart" enough to be suitable for road, gravel or MTB riding alike. Smart is using the same product in more than one way.
Straps gently contour the breasts without any pressure.
But it doesn’t end there. There’s touch quality of the Italian fabric, color fastness, washing resilience, resistance to pilling… and last but not least the issue of transparency.
2021 - Smart Clothing
It’s been five years since the inkling of the idea started. We're now offering bib-less shorts version that implements the same technology and design principles behind.
Overall, embedded in NGNM's collections, is the idea of offering more than one case-use. Hence, smart cycling apparel for women.
For example, we picked a versatile chamois that works well for any type of riding, from MTB to road to gravel, or distance.. With the greater versatility, we hope our customers will find they only need our summer and winter shorts for the whole year. With adaptable leg warmers and over-layers, the NGNM shorts will sort you out through the whole year.
Our tagline is “Smart cycling apparel for women” for a reason. More than one use, happy customers, less waste, a better planet.
A borderless nation united by the love for cycling
“In the five years we’ve started women’s rides around Europe.
We like to see more women ride together, rely on each other and find the magic of “cycling sisterhood”.
We are keen to see more women gain the confidence to ride on their own or in women’s groups without necessarily the help/security of having a guy around, be that a friend, husband or boyfriend.
“In Europe it is still not common enough to see women’s cycling groups, but as cycling grows all over the world, we want to see more of this and be a catalyst for the community. With NGNM rides and mindset we build camaraderie, and family; and inherently grow the platform for women’s cycling. No Gods No Masters embraces a supportive and inclusive mentality and we are here to create a loving and accepting community for all female riders, rising above any type of discrimination, be it race, gender, religious or body shape.” - Milly de Mori
WHAT OUR CUSTOMERS SAY
WHAT OUR CUSTOMERS SAY
Two years of R&D
“Those 2 years were crucial to laser focus on the fundamental traits that an ideal pair of women’s bib shorts needed to have. We did a lot of trial and tests with competitive brands, until I found the perfect solution. There’re so many factors to take into account to make it just right.
I personally tested all of the options for a chamois and, by being very very sensitive to saddle discomfort, it took a while to find the perfect one. We worked closely with Elastic Interface in getting the right width, shape and density.” - Milly De Mori (NGNM Founder)
The Result
After two years the NGNM bibs were launched in 2018. Long-leg cut gives a flattering silhouette, and the fabric offers the right balance between compression and elasticity for fresher legs. An elastic-free hem eliminates the “sausage legs” effect and two years of research gave way to the perfect chamois for the largest range of women.
Straps gently contour the breasts without any pressure.
But it doesn’t end there. There’s touch quality of the Italian fabric, color fastness, washing resilience, resistance to pilling… and last but not least the issue of transparency.
2021
It’s been five years since the inkling of the idea started. We're now offering bib-less shorts version that implements the same technology and design principles behind.
Overall, embedded in NGNM's collections, is the idea of offering more than one case-use.
For example, we picked a versatile chamois that works well for any type of riding, from MTB to road to gravel, or distance.. With the greater versatility, we hope our customers will find they only need our summer and winter shorts for the whole year. With adaptable leg warmers and over-layers, the NGNM shorts will sort you out through the whole year.
Our tagline is “Smart cycling apparel for women” for a reason. More than one use, happy customers, less waste, a better planet.
A borderless nation united by the love for cycling
“In the five years we’ve started women’s rides around Europe.
We like to see more women ride together, rely on each other and find the magic of “cycling sisterhood”.
We are keen to see more women gain the confidence to ride on their own or in women’s groups without necessarily the help/security of having a guy around, be that a friend, husband or boyfriend.
“In Europe it is still not common enough to see women’s cycling groups, but as cycling grows all over the world, we want to see more of this and be a catalyst for the community. With NGNM rides and mindset we build camaraderie, and family; and inherently grow the platform for women’s cycling. No Gods No Masters embraces a supportive and inclusive mentality and we are here to create a loving and accepting community for all female riders, rising above any type of discrimination, be it race, gender, religious or body shape.” - Milly de Mori
WHAT OUR
CUSTOMERS SAY
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High-end quality
Made in Italy
Endless Comfort Bib Short
